Major Analytics Module Update: 4 New Features for Retention and LTV Growth

The Sprut Gaming team has updated the analytics module and added new tools that help better understand player behavior, identify growth opportunities, and make product decisions faster.

What’s new in analytics:

• New reports on player retention and repeat visits
• Tracking the performance of bonus mechanics and campaigns
• Extended analytics for deposits, bets, and gaming sessions
• Clearer visualization of key metrics for the product team

What this gives the business:

• Faster identification of retention and LTV growth points
• Better understanding of which mechanics truly drive engagement
• Quick detection of changes in player behavior
• Data-driven decisions instead of assumptions

The updated module is already being used in Sprut Gaming projects and helps teams launch improvements faster based on real product metrics.

Why it matters

The faster a team gets reliable analytics, the easier it becomes to scale successful scenarios, fix weak spots, and keep players on the platform longer.