Affiliate program
A comprehensive solution for attracting, monitoring, and optimizing affiliate traffic in iGaming projects
All information in one place
Get comprehensive analytics of every interaction: from the first click to deposit and the user's further lifecycle.
The system supports multi-channel tracking: click ID, cookies, fingerprinting without traffic loss.
Analyze traffic performance in real time
Detailed dashboards for affiliate managers and partners with key metrics: LTV, ROI, ARPU, GGR, NGR.
Complete traffic activity analytics — from Retention Rate to the number of bets per player
Segment by sources, geography, devices, landing pages, and other parameters. Data updates instantly — make decisions based on facts.
White-label affiliate cabinets
Customized affiliate interfaces with the operator's logo and domain. The interface is ready for localization and scaling.
Support for all financial models required to work with different traffic types
Set individual commissions for each partner. Flexible CPA, RevShare, Hybrid schemes with the ability to configure conditions, bonuses, KPIs and payout schedules tied to any currency. Managed through an intuitive payout module.
Track traffic without losses
Sprut Gaming allows connecting to external systems, including affiliate networks, BI platforms and internal CRMs via:
- Server 2 Server Postback URL: reliable server-side tracking without data loss
- JavaScript/Pixel tracking: quick integration with minimal technical requirements
- API: full API for automating affiliate platforms, creating offers, retrieving statistics, and configuring payouts
Flexible integration setup for the required events — from registrations to deposits.
Optimize your affiliate team's workflow
Assign individual role-based access: set permissions for campaigns, partners, geographies, and finances.
Flexibly configure commissions: set tiers, limits, bonuses, and KPI models through a convenient interface.
Track goal completion for each partner in real time and analyze the full history of changes for audit and strategy optimization.
Connect an unlimited number of affiliate managers with access only to their own partners.
Control traffic quality with antifraud protection
Sprut Gaming has a multi-level antifraud system that detects and blocks dishonest partners before payouts:
- IP and device fingerprinting: detection of recurring user patterns
- Conversion anomalies: automatic detection of suspicious clicks, CR, FTD-rate by partner/campaign
- Hold and manual audit mechanisms: ability to temporarily withhold payouts pending data verification
- Manual analytics: ability to track all activity metrics manually in live mode for making operational decisions on any partner
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